xrematon

June 19, 2018

The Rituals of Dinner – part I

Table manners – are they dead or alive? Getting better or getting worse over time?

If you ponder these questions, then the above book is for you: The Ritual of Dinner – The Origins, Evolution, Eccentricities and Meaning of Table Manners by Margaret Visser. It covers how people – across time and across cultures – behave at the table going from how such behaviours are learnt as part of growing up and then played out during the process of a formal meal with invitations, sitting at the table, getting the food eating it and then at the end of the meal.

As you might imagine, it is a fascinating read, but with a major shortcoming: it is dated. The book was written in 1991 and updated with an additional chapter in 2008 and so misses out on the developments in food culture from the past decade. This is significant as it has been all too easy for the author to perceive, from the perspective of their understanding of the subject and the experience over their lifetime, that we have reached a nadir in table manners and respect for food.

Yes, compared to earlier generations, it could appear that we are dismissive of food, seeking poor quality but highly convenient options. Food is a means to an end – refuelling out of necessity and not an end in itself to be enjoyed and shared with others. Eating is an individualised activity – not just because we often eat on our own but this is designed into the structure of food options – as captured in this memorable description of the burger:

Every burger is self-contained, as streamlined and replete as a flying saucer, and just unmistakably as a child of the modern imagination….Hamburgers are ready very fast (we do not see, and therefore discount all the work which this speed and availability presuppose), and they take only a few minutes to eat: informality in this case cuts away time and clearly signals a disclination to share.

I do not wish to deny that eating has become individualised – in a way this has become truer than ever as much of all that we do in our lives, whether work or leisure, is done alone – think of working home alone, watching your personal choice of content on your own device, as well as having your own meal to fit in with your particular schedule and taste and health preferences. Woe betide any school child that tries to share or swop food – with much better awareness of allergies and intolerances, across all generations, we all know better than to simply offer what is on our plate/in our packed lunch with someone else – what if they are wheat intolerant?

However, I think it is fair to say that, in certain cultures, in particular more Western and urban populations, as well as among our beloved Millennials, food has been re-evaluated. We are now willing to invest significant time and effort into looking at, preparing, sharing and eating food. Some have argued that food now plays the role that music did for earlier generations – a way of establishing identity and defining their relationship with current society.

This is not to say that we are necessarily cooking more, eating healthier or adopting better table manners (I don’t think it would be hard to find evidence to challenge those assertions, in particular if you think about the rise of streetfood, food that is meant to be eaten with hands such as pulled ribs or even the rise of food in bowls- effectively taking us back several centuries when we only had a spoon and knife with which to eat). No, what I would like to challenge instead is Visser’s implicit assumption that food is not important to us – it is and having a beautiful social eating experience is an aspiration and experience that people hold dear.

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May 21, 2018

Frazzled

Filed under: Coaching,Consumer Trends,Uncategorized — by xrematon @ 9:35 pm
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‘It’s the spores – all that fungi floating around you – that’s what makes it so special.’

We were discussing the virtues of ‘foresting bathing’, which involves lying down on the forest floor and reaping manifold, albeit somewhat mysterious, benefits. The context: a recent book meeting I attended.

I have picked out this moment as representative of how we often have a tendency to seize on ideas that capture our imagination but not really go much further.

We were meant to be discussing A Mindfulness Guide for the Frazzled by Ruby Wax but the book had only be read by a handful of us (a fifth of those attending to be more precise). And, as the above quote suggests, the approach we took to engaging with the book was similarly ‘magpie-ish’.

‘All those exercises Ruby Wax describes, well, I don’t have the time or money to do all that. We’re not all wealthy celebrities who can take time out of the day just like that to do breathing exercises.’

‘I thought mindfulness was all about living in the moment. In the book, it seemed much more complicated than that.’

‘Someone at work gave me this article about how mindfulness is actually bad for you. All that introspection – it can make you down. You need to go out and do stuff, not just navel gaze!’

This chatting reminded me of how people engage with health, and in particular healthy eating. People have caught onto certain ideas and concepts, bringing them into their lives with great enthusiasm, going all out on avoiding gluten-free, eating quinoa with grim determination. In fact, it’s now a majority activity: 54% of the population purchased a ‘free from’ product during the past three months. Or what about the 5-a-day recommendation? Well, the message has definitely got through, but the issue is that though people know about it, they do not act on it – again a bit of a pick-and-mix approach. Only 26% of adults ate the recommended five portions of fruit or vegetables a day in 2015.

But with this flitting around between different ideas, I am actually demonstrating the type of behaviours that Frazzled aims to tackle – namely, not letting oneself get distracted by zillions of different thoughts, which aren’t actually the main focus of the task in hand.

Back to the book….

Well, I must confess that the elements I found most engaging were not so much the guidance around how to do mindfulness or explanations of why it is so important in our frenzied modern lives, but more the elements which were closest to telling a story. This story was the story of Ruby Wax’s life and her journey around writing the book – all of which were searingly honest and characteristically spikily funny. As the author makes clear, the book was written with hiatuses – times when depression hit and she fell into bleak black ‘do-nothingness’. She also lets us into her mind and shows how even people whom we might perceive as successful are riddled with insecurity, often in meeting other successful people!

The aspect of the book I found most challenging was the fact it set up a pressing need to deal with stress but was authored by someone deeper in than that, someone who suffered from periodic bouts of debilitating depression. Despite all the humour, it was clear mindfulness, for the author at least, was not about pushing up mental wellbeing, but a vital means for dealing with more profound mental health issues. A genuinely lighter touch might have been more helpful than many brutal but comic asides about the author’s feelings of inadequacy.

In my final words, I would like defend Ruby Wax’s promotion of living in the moment. This is certainly something which is brought up in the book, in several instances, and encouraged for its positive benefits, with advice on how to achieve such moments. Memorably, Wax talks about how delighted she became at eating some potatoes.

‘That night at dinner I fall in love with a potato. I couldn’t believe it could taste so sweet and crunchy and then so fluffy – it had everything going for it. I go into the kitchen and break my silence, demanding to know how they cooked the potato. The chef shows me a potato and some Tesco olive oil. I don’t get it: I have eaten potatoes in my life, but never on this level. Again, I’m wanting another one while I still have one in my mouth, and I think, ‘Yup, this is how I live my life.’

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April 21, 2018

Hairy business

Filed under: Business,Consumer Trends,Futures,Innovation,Marketing,Uncategorized — by xrematon @ 10:34 pm
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Over the past year or so, I have had the opportunity to work on projects in the ‘personal care’ category – think all things hair, skin and other forms of beauty care.

Now, my first learning was actually that I had a lot to learn. Unlike food, where I not only have done many pieces of work over the years, but I am also deeply personally engaged given that I generally cook from scratch at least 10 meals a week, for personal care, I have limited exposure. I have bought the same brand of shampoo for the past 25 years and the same brand of facial cream for the past ten, and apart from other bare essentials (toothpaste and deodorant), I’m done. I have in effect opted out of some whole categories – make-up, more sophisticated hair care, treatments and styling and skin care (the latter, I realise now, is a particularly bit gap given that I am of the age when I should spending a good proportion of my disposable income on anti-ageing products. (For the record, I am currently relying on addressing wrinkles from within by eating lots of avocadoes).

But it turns out that personal care is a fascinating category which has some dynamics it shares with food and some which are quite specific to personal care. Let’s start with the similarity:

Personal care and food are both deeply influenced by the local cultural context. How and what we eat will, to a certain extent, vary depending on where we are: in the US, the UK and increasingly Europe, we shop from supermarkets and are happy to a certain amount of ready-made foods, going from dried pasta and bread all the way through to ready meals, and the food we eat will be quite diverse with many non-native items. In other countries, there are often stronger food cultures and more variety within that culture of food, for example think of all the different types of curry in Asia, but curry will still dominant, with fast food nibbling away at the edges.

In personal care too there are culturally-dependent preferences, for example beauty regimes in Asia are more complex and a lot of effort going into achieving fair skin. Interestingly one might argue, that just as with food, there is starting to be some globalisation/less variation across geographies. Think of the impact of social media on the convergence of aspirational aesthetics – everyone wants to look as lovely and beautiful as the Duchess of Cambridge or Meghan Markle etc.

However, there are important differences between the dynamics of food and personal care.

A key one is the direction of influence. In food, though we have ‘hot’ food cuisines, which become trendy for a year or two, for example it was Korean recently, but perhaps the crown has now gone to Scandi food, in general, food is becoming more ‘Westernised’. By this I mean that people are cooking less from scratch, there is greater consumption of processed and ready-prepared food, people’s food routines are changing with more snacking, whether to fill hunger gaps between meals or to replace meals entirely. And that’s not to mention the irresistible temptations of delights such as burgers, pasta and pizza.

In personal care, in particular beauty and skin care, the more interesting ‘stuff’ tends to be happening in the East first, in particular countries such as Korea and Japan, where people are willing to invest considerable time, money and effort into looking after their appearance. Fancy a 12-step skin-care regime anyone? It is from this region that the BB cream came, now a major staple in the beauty product world, as well as many other weird and wonderful products, such as syringe face-masks (not quite as dramatic as they sound!). So look East for beauty tips!

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February 21, 2018

The internet is awesome!

I know that the online world is no longer new but I recently had an experience which reminded me of how *cool* some of the things you can do online are.

I should point out that my relationship with online ‘stuff’ is incredibly functionally driven. I have been an early and committed adopter of some internet possibilities – for example I started banking online twenty years ago, I have been regularly ordering all my groceries online for 12 years and now probably make over three-quarters of my other purchases online too. However, I haven’t been a major social media user (my life is too boring to describe to others) and still do very little on my phone (I just really prefer a proper keyboard and bigger screen).

So what are my internet ‘wow’ moments?

Well, the most recent one was when I finally decided to do something about getting rid of the two rabbit hutches that have been littering our garden unnecessarily for several months. The hutches are not in good condition and so not appropriate for selling on eBay. I just wanted to get rid of them but wasn’t sure they would fit in the boot of my rather small car to take to the tip. So after a quick search on Google, I found Freelywheely, which seemed much more friendly and easy to use than Freecyle, and within 15 minutes of the hutches being posted on their site, I was amazed to find I had requesters. By the end of the day, I had eight interested people, ready to drive almost an hour to pick up these rather battered hutches! And now they are gone, which is amazing. But perhaps I was just lucky and rabbit hutches are actually the most sought after freecycle item!

Rabbit hutch

Whilst I am at it, here are two other internet ‘wows’.

Second on my list is Airbnb, which I first starting using four years ago and now have clocked up 11 trips. I just really like the fact we can rent out something for the number of days we want and not stick to the old limited arrangement of a week and Saturday to Saturday or equivalent.

My third item is not so much an internet business but picks up on the transparency that the internet allows. I am someone who gets frustrated with waiting for things and I also like to know as much as possible about how long things might take. So the opportunity to track – in absurd detail – where your packages are is brilliant as far as I am concerned.

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However, it does set expectations rather high. I have recently ordered items off Amazon which I think are being shipped directly from China, rather than coming from a reseller based in the UK. These items have what now seems like remarkably long delivery times of four weeks. In addition, once they are dispatched, there is no further information about the item until it appears in your letter box, more often than not several months late, by which time I have already complained and been reimbursed for said item! I’m waiting for everything to be RFID tagged so I track its global journey. That would definitely be awesome.

December 19, 2017

No, you don’t see it

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What do you make of the rather enigmatic image above? Any clues as to what it might represent or where it could have been taken?

Well, it’s a photo I took from a visit to the Perfume exhibition on at Somerset House over the summer – which turned out to be surprisingly interesting and entertaining. Going round the exhibition made me realise how much of a construct perfume is – an insubstantial experience onto which we can overlay our own memories, prejudices, preferences etc. Obviously, this trait is exploited in order to create branded perfumes, where the constructs have been determined by the marketing bods at big commercial perfume houses.

Looking at the packaging used for perfume bottles over the past couple of decades makes clear how perfume is ‘of its time’ – a thing created for ‘then’ . A bottle from the 1950s looks as though it is a prop for one of the early seasons of Mad Men, whilst the ck one bottle appears pale and dated.

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The only bottle on display to stand the test of time is the one below – quite resolutely a timeless classic.

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The rest of the exhibition was organised through ten rooms, each of which ‘housed’ a scent created by a different modern perfumer, which we were encouraged to ponder over and capture our thoughts on using special little notes postcards.

What was most interesting was how far the set-up / design of the room influenced my interpretation of the smell. Some rooms were almost heavy handed in how they introduced the scent: one had a film of laundry flapping on a washing line against a blue sky with seats draped with white sheets.

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Others gave more clues but still left you space to create stories. For this scent, there two couches decorated with rather florid fabric. Was this meant to be a psychotherapist’s study? I could easily imagine a Brooklyn lady in her late 50s, with frizzy black/grey hair, big earrings, hundreds of books lining the walls, and her heavy scent in the background.

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And what would you make of the below?

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It was all too easy to fear the worst and I hesitated to approach and sniff. It turned out to be fine: a rather sickening, cloying smell, but distinctly more in the realms of perfume as oppose to just bodily odours.

There was one particular scent where the set-up was ambiguous. The friend with whom I visited the exhibition picked up on the black leather pouches and dark wood and thought of a boxing gym, and found the smell deeply masculine and sexy. But it turned out the intimate closed space and heavy sandalwood scent was meant to recall confession boxes!

These different scents were created by what would be described (unavoidably!) as the ‘new generation’ of perfumers – those who are ready to break with convention and take a different and often unorthodox approach to scent. Though I may use a mocking tone, on reflection, it did strike me that perfume and commercial scents are really still very conservative. Gender-neutral perfume actually isn’t really that ground-breaking; read the below blurb introducing a more ‘cutting edge’ perfume.

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Such perfumes come across as experimental, deliberating courting controversy, perhaps comparable to how art behaved a century ago with artists such as Marcel Duchamp taking a urinal and making it into an artwork called ‘Fountain’. I wonder how the world of perfume will settle down once it has got past this rebellious phase.

In the interim, we can enjoy the inventiveness. Fancy a perfume inspired by Nutella?

Or theme park rides? You can even get the smelly postcard of it.

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November 19, 2017

By floral design

Can you think of any place or occasion when you have been able to go into a shop and order the same thing that you found there six years ago? Well, this is what I was able to do when I went to Laura Ashley to get some fabric to replace some curtains, once gently glowing and resplendent, but now sadly frayed and tatty.

Making this purchase gave me the opportunity to experience some more of what Laura Ashley is about. To be honest, I must confess that I am surprised it is able to survive in a world where lots of design is about either minimalist clean-lines Scandi or cosy hygge-inspired Scandi. A quick check online reveals that it is struggling and looking for better opportunities in emerging markets where British floral fancy might have more appeal.

The main part of my time in the store was spent getting through the process required to sign up to the store card. I only consented as it seemed silly to throw away the opportunity to get a 10% discount, but it ended up being rather complicated. How come? Well, I blame the checks and balances put in place to ensure consumers are not being mis-sold. Legal requirements they may be, but from a customer experience perspective, they are not positive. This is why:

  • I had to watch a video which explained my rights and what I was signing up to. But as this was a shop, I effectively had to sit at the desk in the corner where they check orders. It just felt really odd and uncomfortable.
  • Worse still was providing all the personal information needed to apply for a store card. It wasn’t just stating one’s age but also one’s annual household income – all on the shop floor.
  • Doing the above and filling in lots of forms end up taking 30 minutes. I am not sure it is worth spending half an hour to get back £20. It raises the question of what is the balance of saving time vs money…

And obviously, I cancelled the card as soon as I got home. It had not been even explained to me that there were incentives beyond the initial purchase discount.

But all that being said, to go back to my opening question, I was really rather pleased that Laura Ashley are ‘consistent’ in their stock. Fingers crossed my duck egg Villandry will still be there when I need to replace curtains again in the years ahead.

Laura Ashley

October 18, 2017

Domestic time travel

Filed under: Consumer Trends,Marketing,Uncategorized — by xrematon @ 9:05 am
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I work from home and thus tend to think rather a lot about domestic spaces. So perhaps it’s no surprise that my latest blog post here will relate my experience of going to a museum which is all about homes through the ages.

A couple of months ago, I finally had the chance to visit the Geffrye Museum. It’s in achingly cool Shoreditch, which in reality means tramping along very busy and grimy roads as the public transport connections are rather limited. The museum itself is situated in restored and refashioned almhouses and an oasis of calm and greenery in the midst of the urban bustle.

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Unlike many museums and exhibitions, which seem to eschew putting things forward in chronological sequence in favour of following themes, the Geffyre Museum solidly set out its rooms in historical order. We travel from the 1600s up to the twentieth century, going through halls, parlours, living rooms and kitchen-dining rooms.  Below are a selection of images from these different eras.

 

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As I walked through the rooms, admiring how our tastes in wood, flooring material, upholstery and other such delights have changed over time, a number of observations struck me.

In reality, I doubt whether many houses would have looked as laid out in the museum at the period specified. Furniture tends to hang around for a long time. Speaking from personal experience, I know that I have a table and chairs that belonged to my husband’s grandmother, as well as items that have only appeared within the last year or two. The reality of homes is that they are less aesthetically coherent with a mish mash of items from many different eras.

The impact of changing patterns in work have fed through into how spaces are used and owned within the house. Over the past century or two, as the idea of going to a factory or office for employment (rather than running one’s business or trade from home) has become more common, it means that living rooms have become more ‘feminised’. They became more clearly places where women and children spent most of the time with room for games and instruments, and more ‘cosy’.

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There is lots of discussion about the growing importance of China on the world stage today – think not just of its economic might as the second largest global economy, but also its growing political leadership, for example in committing to the Paris climate change Accord whilst America has not. It was interesting to see evidence of when China was also influential earlier. However, it was seen more as an exotic place full of interesting and beautiful art, culture and history. In the early eighteenth century, drinking tea from China was a novelty and also a luxury. You would not find the big clunky mugs from which we slurp our ‘builders’, but instead tiny porcelain bowls and saucers to make the precious drink go further. Cupboards were inspired with intricate ‘Oriental’ designs made to look like Japanese lacquer (but actually made in Europe).

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Perhaps what was most distinctive about the museum was the fact its focus was on middle class households. When we admire rooms and furniture from the past, it tends to be within the setting of big posh stately homes and thus reflecting the lifestyles of the very rich and very privileged. Instead, the Geffyre Museum lets us see what those in the middle experienced. Though you don’t get the sumptuous décor and extraordinary attention to personal comforts, as for instance found at Eltham, looking round is more engaging as it is more accessible.

I wonder what ‘my era’ will look like when it is put up to visit?!

August 14, 2017

A duo of posts on physiological introspection – Part I

Filed under: Consumer Trends,Uncategorized — by xrematon @ 7:48 pm
Tags: , , ,

Health and wellbeing are topics that you cannot ignore if interested in consumers and societies. At the level of the individual, feeling good in mind and body is now often more than just not being ill but part of a broader aspiration to positive health and a way of showing that we can invest time and money in taking care of ourselves, important both in developed and developing economies. And from a societal perspective, there are important new public health issues rising up the agenda: obesity and the associated conditions, and an ageing population to pick up on two of perhaps the most obvious issues.

It was these thoughts in mind that I decided to read two books which aim to tell their readers more about areas in health where there is a lot of energy and excitement. I started with Gut by Giulia Enders and then launched into Gene by Siddhartha Mukherjee. I will discuss my thoughts on each in a pair of posts.

I must confess to not having a great first impression of Gut – thanks to the book cover. As you can see from the image below, in the edition I read, there is a large photo of the attractive young blond German scientist who wrote the book. I cannot recall having come across other science books, or indeed any type of book bar autobiographies, which put their author so prominently on the front.

The impression of youthfulness continues. The inside blurb opens with the following perhaps somewhat patronising sentence (my italics), “In this charming book, young scientist Giulia Enders takes us on a fascinating tour of our insides.” My more objective verdict of youthfulness/immaturity of thought comes from the relatively superficial/narrow scope of discussion: Gut gives us only an overview of the basic science behind the organ and our current understanding of what is going on. Gene is very different – deliberately so – as the latter sets itself up as a history and thus has a very broad scope in terms of chronology, revealing along the way changing cultural attitudes as well as the scientific discoveries linked to the genome. I would have liked to know more what ‘we’ (in a societal/cultural sense) think about how to understand the gut and what it does for us as much knowing the hard facts.

For example, I would have been interested in knowing more about how other cultures ‘engage’ with their gut and how their diets intuitively work with guts better. For example, I know that in Turkey, women will often drink a tiny bit of apple cider vinegar before their meal and kefir, fermented milk drinks, are an important of a region’s traditional cuisine. Both these products will encourage the development of gut flora, but how and why did these customs come about? And what else is there like this?

And we find out that there is scientific validation for relying on ‘gut instinct’ – we are simply reflecting how closely our guts and are brains are entwined. The gut is connected to our main brain via the vagus nerve, a superfast broadband connection along which messages travel in both directions. But it would have been good to know more about how this metaphor arose.

I obtained my copy of Gut from the library but I wonder on what shelf it would be found as its classification is not obvious. The blurb describes it as an ‘entertaining, informative health handbook’ – a bit of a fudge if you ask me.  Is it a popular science book or is a self-help book? For a clearer example of the latter, look no further than the latest tome from Dr Michael Moseley (of 5:2 diet fame).

However, despite the above observations, Gut did inspire me to action. I have been tucking into the below on a regular basis. Not sure I can tell the difference yet!

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July 14, 2017

On watching birds

I’ve got a confession to make: I’m into bird watching.

Now, what are you thinking?

That I am perhaps a bit weird, a bit of a geek, a fuddy duddy nerd…?

Let me try again. Since the start of this year, I’ve picked up an old interest in earnest and it delivers on some different levels.

It’s good for mental and physical wellbeing.

It makes me get out and about, walking in the fresh air. I have to focus and concentrate, so it keeps me ‘in the moment’, and I naturally end up appreciating tiny little details of the environment around me, so easy to miss otherwise.

It involves learning, goals and targets.

This is important for continued motivation and means that there is more than a one-off high or moment of excitement. This new hobby keeps you coming back as you pick up more expertise and uncover new ways to stretch yourself and discover new horizons (literally) to explore.

There are low barriers to entry: it’s cheap and easy to do.

Apart from upfront investment in some good equipment, I really don’t need much to participate. There are no real membership or access fees, I can travel but don’t need to: just being in the garden can be surprisingly rewarding.

I don’t need to look good and so won’t get distracted with dressing up and fancy clothes. Comfort and practicality are the guiding priorities.

And often being in the middle of woods, on clifftops, tramping through fields or round wetlands means no temptations of artisanal foodie options. Packed lunches are the way forward. I have even dusted down the thermos flask for some expeditions.

It helps build valuable social capital.

This is at several levels. It is one of the rare and precious activities that we all enjoy as a family and thus do together as a family. It is something we all can share and discuss together, adding to the stock of memories and anecdotes of adventures in which we have taken part.

In addition, we often chat with other people on our trips, sharing sightings etc. Many reserves are staffed by volunteers and I have a sneaking suspicion that we might be giving back/volunteering ourselves later.

It’s a planet-positive interest.

My family and I have developed increased respect for nature and have become more willing to invest in conservation and other forms of support. I am sure it will have influenced how my children, the next generation, think about the world around them.

It’s a future-proofed hobby.

By this, I mean that it is an activity which can see me through into retirement. It doesn’t require an excess of physical exertion – you can take it nice and slow if you want – not like triathlons. And though fading eyesight will take its toll in later years, I’m hoping this will be compensated for by more knowledge and expertise.

And finally, the icing on the cake: though it has always been popular (one survey puts the number of those who regularly go birdwatching at close to 3m), it’s suddenly getting rather cool. I have come across various articles heralding the rise of the hipster, urban or Millennial birder who makes use of the latest tech and apps to bring new energy into spotting.

What do you think now? Not such as a geek or fuddy duddy nerd I hope!

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June 16, 2017

Through the keyhole

Filed under: Consumer Trends,Technology,Uncategorized — by xrematon @ 8:04 pm
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Time for another photo essay. This time I have some images from a visit to Eltham Palace. Eltham has a fascinating history: in its original incarnation, it was a place where royalty resided, from Edward III at the start of the 14th century to being where Henry VIII spent his childhood. However, it fell into disrepair during the Civil War and then rumbled on as a farm. Like a phoenix that rises from the ashes, Eltham Palace’s new heyday came when wealthy socialites Stephen and Ginnie Courtauld gave the house and gardens a lot of TLC. The Courtaulds restored the medieval Great Hall and then added in a splash of modernity: Art Deco extensions and cutting edge innovations from that time. It was this angle – the latest technology from eight decades ago – that most intrigued me.

Time for the first photo: an image which shows how the building combines old and new. Here we can see the medieval Great Hall on the left, and then the new extension on the right.

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And what about these new technologies? Well, there are some similarities in the approach taken to integrating tech then and how it is done today. One is the desire to make technology invisible: lights were put in alcoves out of sight but with their glow would spread out over the ceiling, often made to ‘go further’ with carefully positioned mirrors. Music would float dreamily throughout the room from hidden speakers – obviously not really visible in this picture!

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Now, how does that compare to these speakers from today disguised as anodyne wall decorations?

Another quirky feature was the centralised vacuum cleaner, powered by a motor in the basement. Better than a robot cleaner surely?

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And there were plenty of other features, such as electrical clocks built into the walls, phones (very new then), underfloor heating, and more. These features were reflective of owners’ concern to make sure that everything was just right. Apparently Ginnie chose the colour of the leather on the seats in the dining room (a soft pink) as this set off ladies’ evening wear best…

The central hall was the most stunning space – Art Deco with lots of lovely warm wood (for both furniture as well as wall decoration). The design here, as in much of the rest of the Palace, was reminiscent of the décor for luxury liners with furniture integrated into the walls and circular shapes (think port hole windows and curving walls).

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I have included a set of final pictures to show another surprising aspect to Eltham Palace. Though the Palace is in London (zone 4), it is surrounded by gardens and fields, and thus walking round outside feels surprisingly green and non-urban.

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The towers and spires of London can be spied as a distant memory on the horizon.

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