xrematon

February 17, 2019

A day out in London

Though I toil away at a kitchen table in rural suburbia for the majority of my time, every once in a while I head out for a day of adventures in London. In order to make the most of the trip, in the lead-up to the Big Day, I build up a list of interesting and exotic venues and establishments that seem worthy of a visit. Below, I shall share experiences from working through my most recent list.

First stop-off was the recently opened London Mithraeum situated on the site of Bloomberg’s new European headquarters. This is essentially a fancy little museum which showcases the archaeological remains of a Roman temple of Mithras. This temple was actually first discovered some time ago – in the reconstruction efforts immediately after WWII – but the display of the temple remains and artifacts found there were disappointing and did nothing to capitalise on the high levels of public interest shown when the Mithraeum was first dug out.

This new display does not disappoint – it is a slick and glossy affair, showing the latest in museum trends and technology. However, I must confess that what helped to bring the Mithraeum to life powerfully did not rely on snazzy tech – it was based on careful and thoughtful use of light and sound. In fact, the main element of the visit was effectively a short ‘show’ or ‘son et lumiere’ experience.

After having browsed through various rooms showing the different objects found at the site, visitors were invited to come into a dark room. The light then gradually increased, showing at first the outlines of the temple and then shadows ‘built’ the vertical pillars as shown below.

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Further light was used to create the famous sculpture at the back.

IMG_20190208_104523Finally, the whole temple room was properly illuminated.

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Accompanying this was no commentary, but insteads the sounds you would expect to hear when the temple was in use: men chatting, chanting, and then calm again. Overall, though there isn’t much ‘there’ at the Mithraeum, it is certainly engaging and intriguing, in particular as people still can’t really explain what the secret Mithraic cult was really about.

Next came hanging around the Bloomberg building itself – at least as far as members of the public are allowed. The lobby was full of swooping curves, built from planks of the finest oak imported from the other side of the world, placed on the finest stone, also imported from half way round the world. Not very sustainable if you think about the sunk carbon cost involved in digging all this material out and getting it here (though obviously the whole building itself cannot be faulted for its energy efficiency). Grumblings aside, the effect is beautiful and creates the impression of being underwater and floating past the curving hulls of majestic boats.

IMG_20190208_110242IMG_20190208_110308Final stop was up in the Kings Cross area in Coal Drops Yard. The reason this made it onto my list was the involvement of Thomas Heatherwick – yes, shameless star name power pulling me in. The weather on the day of my visit was not helpful – there was a wet and weeping sky, making the heavens press in and the stand-out undulating roof seem like one of those motorway service stations which bridges over the road.

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Luckily, there was not a Little Chef in sight!

I’m busy plotting my next trip – await the next installment.

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January 15, 2019

Home from home

img_20181228_100504Where do you think the above snap was taken? Don’t look too hard as otherwise you will spoil the fun!

I’m hoping that you zoned in on the all-too recognisable Heinz tomato ketchup and thought the photo was perhaps taken in my local supermarket. Well, not quite. I took this picture in my Xmas holidays spent in the coastal area close to Malaga on the Costa del Sol. It is the heartland for ex-pat Brits and it was all too easy to find those little creature comforts of familiar foods readily available in the Mercadona next to the villa we were renting.

With all the chaos created by Brexit (at the time of writing, it is all very much up in the air), the number of Brits living in Spain has actually dropped. According to Spain’s National Statistics Institute (INE), in the last five years, the number of British residents in Spain has dropped from 397,892 to 240,785 – a fall of 157,107. However, for someone who has no point of comparison, it felt like British presence was still a feature of the landscape in Cala de Mijas where we stayed.

I had a lot of fun ambling around the supermarkets, trying to spot the items catering to the Brits. Here are some of the treasures I found.

Brussels sprouts – of course! Well, it was Christmas.

img_20181228_100414And fancy a curry – albeit with salmon – but I guess fish is pretty hard to avoid in coastal Spain.

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Can you spot the bacon in the centre of the bottom shelf?

img_20181228_101327Spot the wannabe After Eights on the top shelf?img_20181228_100233But there were also some delicacies clearly aimed at the local residents. The below is not my cup of tea.

img_20181228_100726And out in the streets, there other similar indicators of Brit presence.

img_20181228_110112But I want to use my final photo to highlight a new dynamic reverberating in the area. Having chatted with a local (Irish!) estate agent, it seems that Scandis are the new big kids on the block since an airline started added direct flights between Norway and Malaga. So in the Mercadona, amongst the bacon and baked beans, I also found the dark rye grainy bread so beloved of Scandinavians.

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I can’t say that I saw any pickled fish, but that’s probably coming!

December 22, 2018

Eating less meat – what could this look like?

At this time of festive overindulgence, perhaps it’s good to think about opting for the opposite – ‘underindulgence’ – in particular the growing momentum around reducing meat consumption.

This is not a new idea but the dynamics swirling around it have changed. Whilst the key motivation when I was growing up was moral and centred around the idea of not wanting to inflict cruelty or be responsible for the death of animals, the environmental rationale for opting for a more vegetarian or vegan lifestyle is now paramount. Fresh evidence appears in the headlines almost daily:

‘Avoiding meat and dairy products is the single biggest way to reduce your environmental impact on the planet, according to the scientists behind the most comprehensive analysis to date of the damage farming does to the planet.’

However, it seems that there are variety of different trajectories a meat-reducing world might go.

Let’s get insects out of the way first. Some people are very excited by the prospect of either making insects themselves palatable or grinding up them up to use as a nutritious flour of some kind. In fact, in November 2018, Sainsbury’s was proud to claim it was the first UK supermarket to stock edible insects, making packets of Eat Grub’s smoky BBQ crunchy roasted crickets available in 250 stores across the country. However, to produce insects at scale and for large swathes of the population to eat them is another matter, There is currently limited experience or knowledge about how to do this or what the impact might be. This is in terms, for example, of allergic reactions, microbial risks or even what welfare standards to apply to rearing arthropod livestock.

Others hope that cutting-edge science will have the answer and give us meat that either is not real meat or else real meat but does not involve rearing and slaughtering livestock as currently takes place.

The former, a meat-like product, is actually quite advanced in some markets, the US in particular. Companies such as Impossible Foods have created ‘foods’ which act like meat in every sense – they look, smell, taste and even bleed like meat – but are in fact newly manufactured foods. In case the case of Impossible Foods, they have created something magical reliant on their star ingredient, leghemoglobin. This ingredient is found naturally in the roots of soy plants and derived in a fermentation process similar to brewing. However, as this is effectively a genetically modified organism which has never been eaten before by humans, Impossible Foods sought approval from the FDA to confirm leghemoglobin was safe to eat and this approval was eventually given. Whatever reservations some might have about the safety of such products and in particular risks of allergic reactions, as well as the resource costs involved, the scale and ambition of Impossible Foods is impressive. Whilst it is easy to pitch non-meat options to affluent, health conscious and well educated individuals, it is a much harder sell to those who don’t have the means (neither the time nor the money) to be so selective and discerning. Impossible Foods has made a start to address this: its burgers are now being sold in the outlets of fast food chain White Castle across the US (albeit priced at one dollar more than their standard burgers).

The other way to get real meat but without all the usual associated negative impacts is to effectively ‘grow’ meat in a lab. This ‘clean meat’ is still at very early stages of development, but already significant progress has been made. Costs have dropped dramatically: from $325,000 for a burger in 2013 to $11 five years later with the potential to go lower. More importantly, clean meat is attracting the interest of investors already big in the meat world. In mid 2018, the American meat giant Tyson Foods announced a multi-million dollar investment in a cellular meat startup. This is a sure sign this kind of meat is to be taken seriously.

However, there are also challenges here, which relate to the fact that currently growing meat in this way relies on animal stem cells which are typically fed with a serum derived from the blood of calf foetuses – in other words, clean meat uses animal products and is not vegan.

Now, for our third meat-free path, let’s go back in time to when this involved going for something that didn’t have any pretense at being meat – a veggie alternative that was clearly veggie. I’m thinking of something like a good old-fashioned nut roast or veggie burger made of beans and the like. From having spoken to colleagues, it seems there has been a shift in expectations between one generation and the next. Some Millennials expect going meat-free to mean having something else that is just like meat, whilst older generations expect meat-free to look ‘veggie’. I wonder how this will pan out and whether there are also comparable regional differences in attitudes.

The final trajectory for meat-free is to put forward to the idea of preparing dishes that are designed to be vegetarian or vegan from the outside. An example here is the cuisine from Asia which makes use of vegetable and vegetable forms of protein such as bean curd, nuts and pulses. This seems like a much simpler path – we use ingredients that have been tried and tested over many generations, with the promise of lots of spice to keep things interesting.

However, no one would try to claim that anything can match up to the smell and taste of a proper bacon sarnie! I wonder if Impossible Foods is working on that.

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November 20, 2018

Get real!

Though almost one pound in every six is spent online in the UK and despite the fact I have already written a post lauding the internet, I think that engaging in consumer activity with real human interaction, face to face or on the phone, still has a lot going for it. Let me justify my perspective with three bits of evidence / recently experienced examples.

Firstly, the boring but perhaps surprising nugget of evidence. With the shift to the virtual world, many have proclaimed the end of all things physical. Whilst this may be happening with many forms of media, books are challenging these lazy assumptions. Sales of physical books are expected to grow modestly, by about 1 percent annually, every year. And it seems that ebooks, in whatever form, just aren’t so exciting any more. According to the American Association of Publishers, e-book sales in 2017 fell for the third consecutive year, off 4.7 percent from 2016, to $1.1 billion from $1.16 billion.

Second, let me tell you about my beloved oven, which recently broke down beyond repair. I did the necessary research online in order to get a sense of the different options out there and what kind of deals and promotions were available. Before I made the purchase, I did a quick call to the online retailer, ao, I had selected. Having worked through my various questions with the person at the end of the phone, instead of making the purchase online, I was identified as a repeat customer (my washing machine broke several months ago – not sure I can cope with any more domestic disaster), and without asking or prompting, I was offered a £15 discount. This unexpected bonus would not have been granted if I had gone online only.

My third example comes from a trip to the great extravaganza that is Bird Fair. As hinted in a previous post, I live in a household of keen birders and Bird Fair is the place to go for individuals of this inclination. Though there is obviously lots of activity online in the world of birding, including the indispensable Rare Bird Alert app to keep track of unexpected species appearing somewhere in the British Isles, as well as Whatsapp groups to keep communities of interest in the loop, going to the Fair brought particular advantages. It allowed us to visit stands and ask people the type of questions you ask when you are face to face – more informal, less structured, with immediate follow-up, more effective often than a time-symmetric drawn-out drip-flow of an email thread. You could look people in the eye to see if you trust them with lots of money for a Big Birding Trip. We managed to get binoculars repaired for free, something that would have been very unlikely to happen otherwise. And I haven’t even mentioned the lectures and talks on a whole variety of diverse topics, ranging from ‘Why birdwatching isn’t just a man’s world’ to ‘An introduction to the avian riches of North West Ecuador’ and ‘Why you should never ever write a field guide’ (surprisingly gripping).

Here’s an entertaining bonus photo: of all the different recycling bins at the Fair! But there still were some I felt to be lacking, namely for food. We’ll have to go back next year to see if that is addressed – amongst other pleasures.

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October 18, 2018

Bots-tastic!

Filed under: Uncategorized — by xrematon @ 9:46 am
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Over the summer, I had the opportunity to experience the delights of safari activity in Botswana. This is one of those posts where I’ll the photos talk for themselves.

The awe-inspiring delta

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Bee eaters – never fail to charm

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The obligatory breath-taking sunset view

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Comic animal picture

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The show-off ‘look how close I got’ photo

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A gem only spotted by those who spent many hours looking into the scrubby brushes

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And the mystery arty shot to finish.

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September 19, 2018

Change in the financial sector – three observations

Over the past couple of years, I have had the opportunity to dabble in numerous projects for FMCG clients. Recently, however, this pattern has shifted and I have worked on several projects in the financial services sector, giving me a chance to engage with the challenges and dynamics impacting this sector.

Across all areas of commercial activity, there is increasing focus on innovation. In mature markets, growth is slow and it seems that the best opportunities to deliver against revenue targets come from not simply tweaking the existing but taking a fresh approach. When it comes to the financial sector, innovation is undeniably taking place, but a lot of this is driven by the external context, rather than established players deciding for themselves to do things differently. How money is managed is changing rapidly – thanks to changes in technology and the accompanying shifts in consumer expectations and habits. What is most interesting of all is the way that this new of ‘doing things’ is most apparent in emerging and developing markets, with mature markets lagging often behind.

Think about mobile money – this initially got going in Kenya. And now look at where the most sophisticated mobile payment ecosystems exist – there are in China. In mature markets, we are hobbled by our legacy systems which make switching to quicker and more convenient processes hard. Moving to contactless payment didn’t require waiting for the technology to be invented (that was around a long while ago); the delay came from having enough retailers who had installed the pay points that could accept this payment method. In emerging markets, it has been possible to build the infrastructure from scratch, using only the latest and best, which can work seamlessly across all types of digital processes and systems.

Mature markets are not only behind the curve in innovation. Some might argue there is a backlash as well as momentum to maintain the status quo. In an article earlier this year, Victoria Cleland, the Bank of England’s chief cashier, mentioned that she does not use contactless payment cards for personal spending – in part because she is yet to trust the technology completely. In Sweden, though the country is making rapid progress towards becoming the world’s first completely cashless society, there are growing concerns it is causing problems for the elderly and other vulnerable groups, as well as recognition that phasing out coins and notes could put the entire country at risk should Sweden encounter a serious crisis or war.

My final observation relates to how our relationship with money, and those organisations whom we talk to about money, is changing in the core fundamentals. In the UK, being able to buy a house is not a realistic aspiration for those in early adulthood. First-time buyers now wait longer – on average, they are seven years older than in 1960, and likely to be in their late thirties. In the face of this situation, some decide they will simply rent. Likewise, buying a car no longer seems such a critical entry milestone to adult life. Instead, there is great aspirational appeal in not being tied down, and instead taking the opportunity to experience life and work in a more flexible manner. I paint an extreme picture but only to bring out what challenges this presents for financial organisations.

If people are no longer buying houses or cars, gone is their opportunity to establish a long-term relationship with customers by providing them a mortgage or loan; if people are not slotting into standard regular jobs, gone is the opportunity to have salaries deposited in a nice and steady manner to build up bank capital; and with a desire to travel and focus on experiences, gone is the need for credit cards and other vehicles to facilitate spending.

It is a world for the brave, with the greatest innovation found not quite where and how you might expect it.

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August 20, 2018

Think Like An Anthropologist

Filed under: Consumer Trends,Demographics,Uncategorized — by xrematon @ 3:08 pm
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This is the alluring title of a book I recently read. Look at the picture below and you will see that the volume itself is rather attractive: a very satisfyingly textured cover of a delicate turquoise in minimalist design.

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As someone who remains deeply fascinated by people, both at the level of the individual and the collective, I was keen to find out how to hone my thinking skills in understanding and making sense of human beings. Who doesn’t want to know about culture and society? Its aligns with all those big existential questions around making sense of who we are, what is our place in the world, what makes us special and what connects us with others.

However, it seems that turning this into a formal branch of academic study makes getting all the answers to these grand questions rather problematic. You end up getting bogged down in layer upon layer of caveats and additional questions; and it seems that learning to think like an anthropologist is actually about learning to understand how our attitudes towards understanding societies and cultures has changed over the past 150 years.

The problems begin when thinking about the central area of focus – culture – which seems like a good solid concept but the more you try to ‘go somewhere’ with it, you realise that it is actually a slippery thing which has slipped away.

This is addressed in the first chapter which sets out how culture has been interpreted differently over time, showing therefore that it is a subjective concept. It has limitations. Let’s think about some concrete examples.

You cannot connect culture with a place too tightly, contrary to what we might initially think. As the author notes,

“What if we want to get even more specific? Can we speak of ‘London’s culture’? Or do we need to be more exact and speak of third-generation Bangladeshi Britons in Tower Hamlets? …And yet further, can we necessarily call someone whose grandparents came from Sylhet to East London in the 1970s a ‘third generation Bangladeshi Briton’? What if they couldn’t care less about ancestry? What if they consider themselves a ‘native’ Londoner?”

Nor is culture fixed in time. The author gives the example of some seminal studies done on tribes in Zimbabwe but in these “the Ndembu are presented very pristinely, as if the huge political and economic challenges and changes taking place simply didn’t register.” In fact, at that time, the 1950s and 1960s, North Rhodesia was full of anthropologists studying culture change and the dynamics of culture change in emerging urban centres, but it is that atemporal study on the Ndembu that has the biggest impact on students!

And then when you try to make sense of has been found out, it is necessary to make analogies to what is already known and understood. In other words, all understanding is relational and more revealing about the attitudes of the one interpreting than providing insights about the subjects of anthropological study. It seems that the dangers come when trying to make the leap from the observed specific to general theories or principles onto which to hang all these little ideas. The theoretical packaging that goes around it all reflects more of our values. It is the study of the particulars that stands the test of time – ethnography – spending time with people to watch how they behave and what makes them tick.

As a curious consumer (in all senses), I think I am doing that already, thank you.

July 21, 2018

The Rituals of Dinner – part II

Filed under: Consumer Trends,Demographics,Sustainability,Uncategorized — by xrematon @ 6:23 pm
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This is the second in a duo of posts inspired by reading The Rituals of Dinner by Margaret Visser. The first post can be found here.

One of Visser’s points that I would like to content is the idea that food is not something we value. Having a good meal with people whose company we enjoy is an activity we seek. In this time of experiences over ‘stuff’, we are certainly keen on creating moments that matter and sharing good times – so much so that our big feasts are often instigated by commercial activities, rather than our own particular personal or social cultural rituals. We now get very excited by Halloween, Valentine’s Day, the World Cup and other big sporting events, as well as get the opportunity to invest with great splendour at Easter, Christmas and New Year.

There are many many interesting nuggets within The Rituals of Dinner which made me look at food habits in a new light as I gained a better understanding of the historical or cultural context from which these habits sprang.

  • Offal used to be the most prized part of eating an animal. This is because at a time when hunting was an important way to get meat and there were no fridges to keep food cool, offal would be most the delicate and most important part of the animal to eat fresh – it could not be hung and improved as with other cuts. And offal is often the most nutritious part of an animal – quite different to a big fat plumped up piece of chicken breast.
  • Meals that are to be eaten with chopsticks have the food chopped already, which necessarily encourages faster eating, in part because the food is already in convenient sizes but also because it is most likely to lose heat thus. Compared to this, those of us relying on knives and forks are slow and languorous eaters.
  • What will happen as we eat less meat? This is important as meat often formed the basis of the ceremonial energy in a Big Meal: it is a special and relatively expensive ingredient and there is entertainment and social value to be had in going through the ritual of carving and dividing up the meat. It is hard to see how as much energy and excitement can be created around a roast butternut squash or cauliflower.

Back to our original questions: are table manners dead or getting worse? If this is a source of concern to you, rest assured that help is available. In the US, the Barclay classes, table manners and how to carry out small talk are part of its programme. http://www.thebarclayclasses.com/aboutbarclay.html The next generation will know what to do.

June 19, 2018

The Rituals of Dinner – part I

Table manners – are they dead or alive? Getting better or getting worse over time?

If you ponder these questions, then the above book is for you: The Ritual of Dinner – The Origins, Evolution, Eccentricities and Meaning of Table Manners by Margaret Visser. It covers how people – across time and across cultures – behave at the table going from how such behaviours are learnt as part of growing up and then played out during the process of a formal meal with invitations, sitting at the table, getting the food eating it and then at the end of the meal.

As you might imagine, it is a fascinating read, but with a major shortcoming: it is dated. The book was written in 1991 and updated with an additional chapter in 2008 and so misses out on the developments in food culture from the past decade. This is significant as it has been all too easy for the author to perceive, from the perspective of their understanding of the subject and the experience over their lifetime, that we have reached a nadir in table manners and respect for food.

Yes, compared to earlier generations, it could appear that we are dismissive of food, seeking poor quality but highly convenient options. Food is a means to an end – refuelling out of necessity and not an end in itself to be enjoyed and shared with others. Eating is an individualised activity – not just because we often eat on our own but this is designed into the structure of food options – as captured in this memorable description of the burger:

Every burger is self-contained, as streamlined and replete as a flying saucer, and just unmistakably as a child of the modern imagination….Hamburgers are ready very fast (we do not see, and therefore discount all the work which this speed and availability presuppose), and they take only a few minutes to eat: informality in this case cuts away time and clearly signals a disclination to share.

I do not wish to deny that eating has become individualised – in a way this has become truer than ever as much of all that we do in our lives, whether work or leisure, is done alone – think of working home alone, watching your personal choice of content on your own device, as well as having your own meal to fit in with your particular schedule and taste and health preferences. Woe betide any school child that tries to share or swop food – with much better awareness of allergies and intolerances, across all generations, we all know better than to simply offer what is on our plate/in our packed lunch with someone else – what if they are wheat intolerant?

However, I think it is fair to say that, in certain cultures, in particular more Western and urban populations, as well as among our beloved Millennials, food has been re-evaluated. We are now willing to invest significant time and effort into looking at, preparing, sharing and eating food. Some have argued that food now plays the role that music did for earlier generations – a way of establishing identity and defining their relationship with current society.

This is not to say that we are necessarily cooking more, eating healthier or adopting better table manners (I don’t think it would be hard to find evidence to challenge those assertions, in particular if you think about the rise of streetfood, food that is meant to be eaten with hands such as pulled ribs or even the rise of food in bowls- effectively taking us back several centuries when we only had a spoon and knife with which to eat). No, what I would like to challenge instead is Visser’s implicit assumption that food is not important to us – it is and having a beautiful social eating experience is an aspiration and experience that people hold dear.

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May 21, 2018

Frazzled

Filed under: Coaching,Consumer Trends,Uncategorized — by xrematon @ 9:35 pm
Tags: , ,

‘It’s the spores – all that fungi floating around you – that’s what makes it so special.’

We were discussing the virtues of ‘foresting bathing’, which involves lying down on the forest floor and reaping manifold, albeit somewhat mysterious, benefits. The context: a recent book meeting I attended.

I have picked out this moment as representative of how we often have a tendency to seize on ideas that capture our imagination but not really go much further.

We were meant to be discussing A Mindfulness Guide for the Frazzled by Ruby Wax but the book had only be read by a handful of us (a fifth of those attending to be more precise). And, as the above quote suggests, the approach we took to engaging with the book was similarly ‘magpie-ish’.

‘All those exercises Ruby Wax describes, well, I don’t have the time or money to do all that. We’re not all wealthy celebrities who can take time out of the day just like that to do breathing exercises.’

‘I thought mindfulness was all about living in the moment. In the book, it seemed much more complicated than that.’

‘Someone at work gave me this article about how mindfulness is actually bad for you. All that introspection – it can make you down. You need to go out and do stuff, not just navel gaze!’

This chatting reminded me of how people engage with health, and in particular healthy eating. People have caught onto certain ideas and concepts, bringing them into their lives with great enthusiasm, going all out on avoiding gluten-free, eating quinoa with grim determination. In fact, it’s now a majority activity: 54% of the population purchased a ‘free from’ product during the past three months. Or what about the 5-a-day recommendation? Well, the message has definitely got through, but the issue is that though people know about it, they do not act on it – again a bit of a pick-and-mix approach. Only 26% of adults ate the recommended five portions of fruit or vegetables a day in 2015.

But with this flitting around between different ideas, I am actually demonstrating the type of behaviours that Frazzled aims to tackle – namely, not letting oneself get distracted by zillions of different thoughts, which aren’t actually the main focus of the task in hand.

Back to the book….

Well, I must confess that the elements I found most engaging were not so much the guidance around how to do mindfulness or explanations of why it is so important in our frenzied modern lives, but more the elements which were closest to telling a story. This story was the story of Ruby Wax’s life and her journey around writing the book – all of which were searingly honest and characteristically spikily funny. As the author makes clear, the book was written with hiatuses – times when depression hit and she fell into bleak black ‘do-nothingness’. She also lets us into her mind and shows how even people whom we might perceive as successful are riddled with insecurity, often in meeting other successful people!

The aspect of the book I found most challenging was the fact it set up a pressing need to deal with stress but was authored by someone deeper in than that, someone who suffered from periodic bouts of debilitating depression. Despite all the humour, it was clear mindfulness, for the author at least, was not about pushing up mental wellbeing, but a vital means for dealing with more profound mental health issues. A genuinely lighter touch might have been more helpful than many brutal but comic asides about the author’s feelings of inadequacy.

In my final words, I would like defend Ruby Wax’s promotion of living in the moment. This is certainly something which is brought up in the book, in several instances, and encouraged for its positive benefits, with advice on how to achieve such moments. Memorably, Wax talks about how delighted she became at eating some potatoes.

‘That night at dinner I fall in love with a potato. I couldn’t believe it could taste so sweet and crunchy and then so fluffy – it had everything going for it. I go into the kitchen and break my silence, demanding to know how they cooked the potato. The chef shows me a potato and some Tesco olive oil. I don’t get it: I have eaten potatoes in my life, but never on this level. Again, I’m wanting another one while I still have one in my mouth, and I think, ‘Yup, this is how I live my life.’

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