xrematon

June 16, 2017

Through the keyhole

Filed under: Consumer Trends,Technology,Uncategorized — by xrematon @ 8:04 pm
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Time for another photo essay. This time I have some images from a visit to Eltham Palace. Eltham has a fascinating history: in its original incarnation, it was a place where royalty resided, from Edward III at the start of the 14th century to being where Henry VIII spent his childhood. However, it fell into disrepair during the Civil War and then rumbled on as a farm. Like a phoenix that rises from the ashes, Eltham Palace’s new heyday came when wealthy socialites Stephen and Ginnie Courtauld gave the house and gardens a lot of TLC. The Courtaulds restored the medieval Great Hall and then added in a splash of modernity: Art Deco extensions and cutting edge innovations from that time. It was this angle – the latest technology from eight decades ago – that most intrigued me.

Time for the first photo: an image which shows how the building combines old and new. Here we can see the medieval Great Hall on the left, and then the new extension on the right.

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And what about these new technologies? Well, there are some similarities in the approach taken to integrating tech then and how it is done today. One is the desire to make technology invisible: lights were put in alcoves out of sight but with their glow would spread out over the ceiling, often made to ‘go further’ with carefully positioned mirrors. Music would float dreamily throughout the room from hidden speakers – obviously not really visible in this picture!

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Now, how does that compare to these speakers from today disguised as anodyne wall decorations?

Another quirky feature was the centralised vacuum cleaner, powered by a motor in the basement. Better than a robot cleaner surely?

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And there were plenty of other features, such as electrical clocks built into the walls, phones (very new then), underfloor heating, and more. These features were reflective of owners’ concern to make sure that everything was just right. Apparently Ginnie chose the colour of the leather on the seats in the dining room (a soft pink) as this set off ladies’ evening wear best…

The central hall was the most stunning space – Art Deco with lots of lovely warm wood (for both furniture as well as wall decoration). The design here, as in much of the rest of the Palace, was reminiscent of the décor for luxury liners with furniture integrated into the walls and circular shapes (think port hole windows and curving walls).

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I have included a set of final pictures to show another surprising aspect to Eltham Palace. Though the Palace is in London (zone 4), it is surrounded by gardens and fields, and thus walking round outside feels surprisingly green and non-urban.

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The towers and spires of London can be spied as a distant memory on the horizon.

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November 16, 2016

Rematerialism

Compared to the boom consumption decades of the post-war era or the bling-times of 1980s, in more recent years, it could be maintained we have been living in a post-materialistic society. This was true in the buoyant affluence leading up to the global financial crisis and Great Recession when, putting it crudely, we had everything money could buy and we became interested instead in seeking the best, most glorious experiences. Red Letter Days, which lets you buy balloon rides and bungee-jumping as gifts, was the poster child organisation for this set of attitudes. Going through the recession and financial squeeze kept post-materialism still in there, but the motivations and perspectives behind it were different. With little spare money for excess and indulgence, we came to understand what was actually most important to us, and that was often spending quality time with family. In that environment, staying in became the new going out – a more modest experience, but an experience nonetheless.

However, I wonder whether attitudes might be shifting again. Experiences are still very important, in part because of economic pressures: having experiences can be relatively be expensive (compare the cost of meal out vs cooking at home). But now ‘things’ could get more expensive too given that the low value of the pound is pushing up the price of imports.

Beyond the simple economics of higher prices driving a sense of scarcity and thus the need to appreciate material goods, I wonder whether there is something in the way in which we ‘approach’ objects which is changing. There are two dynamics to this:

  • In certain sectors, we are moving to a prioritisation of ‘usership’ rather than ownership. It’s clearest with cars, when we can use Uber or some kind car rental scheme in order to answer our mobility needs other than through buying a vehicle. It’s also pretty big in media: we download films or albums when we want to watch or listen, rather than picking up a box from our shelves. This means that when we do buy ‘something’, it is rather special. Look at how everyone can’t resist getting a fine and fancy notebook in which to write their meeting notes.
  • In addition, the idea of repairing an object and investing in making it last is getting more mainstream. Patagonia is a leader here and on its website, it is possible to access a comprehensive set of easy-to-follow repair guides, from learning how to repair a baffle on a down jacket to replacing the slider on a plastic tooth zipper.

When our lives were full of wonderful experiences, we could fill post lovely pictures on social media of  happy people laughing on sandy beaches etc; I am not sure photos taken whilst descaling the kettle to make it last longer will really have quite the same impact.

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